App

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Helados
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Nestlé
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2015
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Helados Nestlé España

Cuatroochenta develops for the 2nd year in a row the app for the Nestlé campaign with functionalities based on augmented reality.

For the second summer in a row, Cuatroochenta has developed the App for Helados Nestlé Españas campaign Llena la calle de vida, nicknamed by the company as an anti-lazy App. Once again, the campaign has been designed by the international agency BBDO with 3D technology from the Barcelona-based company Glassworks.

It is available for free download on Google Play and the App Store. Just by scanning any Nestlé ice-cream wrapper, it offers the chance to win one of the 2,000 prizes, such as a Fiat 500, customized by the illustrator Gabriel Moreno, LTW tattooed backpacks, bikes, Polaroid Cube cameras, skateboards…

3 funny ‘weapons’

The App gives the user funcionalitiesto help them bring their friends out to the streets, with augmented reality or customized selfies:

Gif Attack

A zombie, a grumpy granny or some rebel penguins will transmit your message for you. Just say anything you want and enjoy the effects.

Calles vivas

A little cat will shoot rainbow-colored rays to your friends, a UFO will try to abduct them, or… surprise!

Selfie Animator

It allows you to play with augmented reality animations and take the funniest selfies ever.

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