This is a Cuatroochenta product which is in beta and soon to be launched in collaboration with major brands. It is a 360º transportapp to bridge between off and online communication and advertising, in response to one need: to allow trans media campaigns to truly connect the users of one and the other.
DigApp raises beyond the stage in which the user typed a URL in their smartphone/tablet or scanned a QR code while reading a magazine or watching television. The concept of ‘transport’ means to take the audience from the traditional advertising and communication to digital media, with real continuity and interaction: from a TV show, outdoor and printed advertising, packaging…to a web, social networks, leds, online video, contests…
A very intuitive interface and intended to run for all brands and campaigns: by using their cameras, users capture a spot image, outdoor ads or a image in a magazine where the identification DigApp icon appears and, then, voilà! DigApp shows you the surprise that lurks behind the hype. Furthermore, it is stored in the app for easy reference in the future.
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