Success stories

Aquarama
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waterpark

App development  ·  Big Data  ·  Cloud Solutions  ·  Custom Software  ·  Machine learning
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Connecting with the customer through the online channel and expanding their experience to build loyalty. Aquarama has increased ticket sales through its digital channels sixfold with a comprehensive, results-oriented digital strategy.

The client: Aquarama

Benicàssim waterpark (Spain), a Mediterranean holiday landmark.

Aimed at families and holiday goers, but also at young people and adults who are looking for strong emotions.

The challenges

  • Increasing the weight of online vs. physical sales
  • Greater customer loyalty
  • Modernization of processes.
  • Reducing the strength of intermediaries by controlling promotions and/or online sales.
  • Greater visibility on the internet.
  • Increasing the profitability of the park.
  • Improve customer experience and avoid long queues at the entrance.

The solution

  • Digital transformation strategy at all levels.
  • Project execution as the customer's technology partner.
  • Moving from traditional box office sales to online sales.
  • Reinforce investment in the digital channel for brand awareness and acquisition actions.
  • Opening advance sale with calendar.
  • Loyalty program through the app on Android and iOS (current through 2022 with over 39K app downloads, 28K club users and 66K tickets sold through the mobile app).
  • Aligning offline and online strategy.

What's New 2024

Redesign of purchase flow to improve user experience and conversion to sales.

Refactoring of platform code and complete documentation of processes.

Introducing AI chatbot to increase customer support efficiency.

Recovery of the sale of extras on the platform: hammocks and food.

2% increase in sales compared to 2023

Cumulative x10 in sales since 2016

Almost 80% of sales are online

Results 2024

Almost 130K tickets sold online (almost 80% of the total) and a clear increase in the customer experience in the park by deferring sales on more different days in the park. Avoiding to a minimum the days with almost full capacity.

The online sale of special tickets and extras has also led to an improvement in the shopping experience for users and an increase in the advance sale of the park that improves arrival and access.

Internally, a very high level of platform performance has been achieved, which leads to less waiting time in the purchase process and greater agility in the internal operations of the park when managing data and tasks.

The partial introduction (as a pilot in 2024) of the AI chatbot for customer service has been a great learning experience for its full implementation in the 2025 season

*Content updated in September 2024.

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