Connecting with the customer through the online channel and expanding their experience to build loyalty. Aquarama has quadrupled the sale of tickets by web and app with an integral digital strategy aimed at results.
Benicàssim waterpark (Spain), a Mediterranean holiday landmark.
Aimed at families and holiday goers, but also at young people and adults who are looking for strong emotions.
The project began in 2016, on the occasion of its 30th anniversary
1. 360º digital turnaround to increase online sales.
2. Greater customer loyalty
3. Modernization of processes.
4. Reducing the strength of intermediaries by controlling promotions and/or online sales.
5. Greater visibility on the internet.
6. Avoiding long waits at the entrance.
1. Digital strategy Digital transformation at all levels.
2. Account model revenue share (to success).
3. Moving from traditional box office sales to promoting online sales.
4. Enhancing the visibility of the online channel.
5. Opening advance sale with calendar.
6. Loyalty program.
7. Aligning offline and online strategy.
The system lets you choose the date of entry to the park and the possibility of changing it, taking into account the capacity. The days are marked in green, orange and red based on availability.
Administrator that makes it possible to control the capacity of the park in real time, playing with different types of tickets.
Payment and access to the park with a PaynoPain gateway to improve control and expedite the entry of attendees at peaks.
easyGOband bracelets with NFC system for internal consumption.
Better usability and SEO configuration to prioritize online sales in the home.
Web connection with the park's ERP for sales control.
All types of tickets are validated on the web.
Live Chat for direct customer service.
Blog with service information and quality articles, tips, news and empathize and build user loyalty.
Facebook Ads to promote certain messages, animated GIFs with dips.
Campaigns in Google AdWords
Search network campaigns
With more than 144,000 tickets sold on the online channel during the 2022 season, this channel has gone from representing 11% of the total in 2016 to representing 63%.
Although a high percentage of park customers continue to bet on buying at the box office, in these seven seasons a notable improvement in online reputation has been achieved and dependence on third-party ticket promotion has been broken. Thus, the problem of unforeseen queues and full capacity is solved and higher attendance figures are reached, avoiding saturation peaks. In addition, the implementation of the chat reduces the telephone in customer service and provides information about users.
The unification of backends has meant an improvement in the management and flexibility in updating both prices and offers, capacity control per entrance and income in the cafeteria.