Connecting with the customer through the online channel and expanding their experience to build loyalty. Aquarama has quadrupled the sale of tickets by web and app with an integral digital strategy aimed at results.
Benicàssim waterpark (Spain), a Mediterranean holiday landmark.
Aimed at families and holiday goers, but also at young people and adults who are looking for strong emotions.
The project began in 2016, on the occasion of its 30th anniversary
1. 360º digital turnaround to increase online sales.
2. Greater customer loyalty
3. Modernization of processes.
4. Reducing the strength of intermediaries by controlling promotions and/or online sales.
5. Greater visibility on the internet.
6. Avoiding long waits at the entrance.
1. Digital strategy Digital transformation at all levels.
2. Account model revenue share (to success).
3. Moving from traditional box office sales to promoting online sales.
4. Enhancing the visibility of the online channel.
5. Opening advance sale with calendar.
6. Loyalty program.
7. Aligning offline and online strategy.
The system lets you choose the date of entry to the park and possibility of change taking into account the capacity. The days are marked in green, orange and red depending on the availability.
The administrator makes it possible to control the capacity of the park in real time, playing with different types of tickets.