Success stories

Aquarama
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waterpark

App development  ·  Big Data  ·  Cloud Solutions  ·  Custom Software  ·  Machine learning
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Connect with the customer on the online channel and enhance their experience to build loyalty. Aquarama has surpassed 198K tickets sold with the integration of box office sales into the online channel through a comprehensive results-oriented digital strategy.

The client: Aquarama

Benicàssim waterpark (Spain), a Mediterranean holiday landmark.

Aimed at families and holiday goers, but also at young people and adults who are looking for strong emotions.

The challenges

  • Unify the sale of tickets online and offline
  • Greater customer loyalty
  • Modernization of processes.
  • Reducing the strength of intermediaries by controlling promotions and/or online sales.
  • Greater visibility on the internet.
  • Increasing the profitability of the park.
  • Improve customer experience and avoid long queues at the entrance.

The solution

  • Digital transformation strategy at all levels.
  • Project execution as the customer's technology partner.
  • Moving from traditional box office sales to online sales.
  • Reinforce investment in the digital channel for brand awareness and acquisition actions.
  • Opening advance sale with calendar.
  • Loyalty program through the app on Android and iOS (current through 2022 with over 39K app downloads, 28K club users and 66K tickets sold through the mobile app).
  • Aligning offline and online strategy.

What's New 2025

Unification of online and offline ticket sales to offer a smoother experience for the visitor.

Optimization of internal park management through a more intuitive administrator and more comprehensive dashboards.

AI chatbot introduction for increasing customer support efficiency.

Increase in visibility and engagement on social media, adapting communication to new audiences and digital formats.

Results 2025

An 11% increase in sales compared to 2024, nearly 200K tickets sold this season, and a clear improvement in the customer experience at the park by spreading sales over more days, minimizing days with nearly full capacity.

The early opening of ticket sales in May has contributed to this growth, facilitating visit planning and strengthening the park's relationship with its audience.

The online sale of special tickets and the increased availability of extras have also improved the purchasing experience for users and increased advance park sales, which has enhanced arrival and access.

Internally, a very high level of platform performance has been achieved, resulting in shorter waiting times during the purchasing process and greater efficiency in the park's internal operations when managing data and tasks.

*Content updated in September 2025.

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