A platform to generate high quality content on neighborhoods in big cities, which also helps monetize hyperlocal media by connecting small businesses’ products and services with consumers. This is the project selected by Google for its European Digital News Initiative (DNI) project – driven by Grupo Zeta for the Madrid digital Somos Malasaña and with Cuatroochenta’s technological development.
The publishing company of El Periódico, Sport, Interviú, Woman, El Periódico Mediterráneo or Código Nuevo has been selected by the technology giant along with 100 other projects from 26 European countries, 8 of them from Spain, as recipients of a global €20 million funding in Round 4 of the DNI project. The project designed by Grupo Zeta’s digital department and Cuatroochenta has received funding in one of the four categories – Monetization Platform for Hyperlocal News Sites.
The platform is designed to help local businesses, the self-employed and certain brands find new customers in their immediate environment and, at the same time, provide monetization options to support hyperlocal journalism. The joint proposal from Grupo Zeta and Cuatroochenta emerged as a result of our collaboration to develop the new digital strategy for one of its regional media, El Periódico Mediterráneo in Castellón, which was presented last October.
As the publishing company explained, “the project will enable El Periódico de Catalunya to strengthen its digital transformation in a decisive year, when it has emerged as one of the reference digital headers in Spain, after experiencing rises of over 70% in annual terms, as well as further extending its commitment to reach out to new audience and social segments”.
For Somos Malasaña, the Spanish digital reference in hyperlocal information since it started in 2009 in the iconic neighborhood in downtown Madrid, Google’s support comes to “reinforce” its firm commitment to “local and high quality online information” .
In addition to Zeta Group, Google’s DNI program has also granted funding to initiatives from other Spanish reference publishers like Prisa (El País, Cadena Ser), Unidad Editorial (El Mundo, Marca, Expansion) or Grupo Godó (La Vanguardia).