Interesting video with the top findings of the Mobile Life study, based on 48,000 conversations with mobile users from 58 countries. The study gathers information about motivation and priorities of mobile and mobile application users when purchasing products.
In Cuatroochenta we are aware of new consumer habits in the purchase process. It is increasingly common to see customers taking photos of a product in order to send it through Whatsapp and ask for opinion. They also scan a code (QR, barcode...) to get more details of the product. These are two simple examples of a wide variety of everyday behaviors that flood our world without even noticing them.