“The conquest of Asia begins from the Pavilion of the Mobile World Capital Barcelona Foundation”. It’s the way Red.es presents its business mission which will run from June 29th to July 1st at Mobile World Congress in Shanghai. Along with 15 other startups, Cuatroochenta has been selected by the Ministry of Industry to participate in the Congress with the aim of represent the sector in the Asian version of the world’s leading mobile technology fair.
“The appointment in Shanghai will serve to create synergies with local agents and use the numerous opportunities for creating business offered by the region,” – it was the prediction of the authorized member of the Spanish information society, attached to the State Secretariat of Telecommunications of the Ministry of Industry.
According the CEO, Alfredo R. Cebrián, for Cuatroochenta it means an excellent opportunity “to deepen the internationalization strategy, exploring new opportunities for the apps service development as well as for our own products, after their launching in Spain and Latin America.” The new solutions in the field of virtual reality, as well as the applications designed by Cuatroochenta, such as 480interactive (software elaborated for fast apps creation without any programming skills) and Sefici (an incidents manager that could be used in any company through instant messaging) will be the main products to be presented in Shanghai. And above all, we should mention the results-oriented work methodology, with a real application of their products in its customers’ projects in order to monetize them.
The program organized by Red.es for the companies invited to the fair, to be held from Wednesday, 29 June to Friday, 1 July at the Shanghai New International Exhibition Centre (SNIEC), includes meetings with more than 60 international investors invited by 4 Years From Now (4YFN), a global business platform created for the technology startups community and driven by Mobile World Capital Barcelona and GSMA (an international organization that brings together all the mobile operators and organizes Barcelona MWC since 2006). Lucía García Vidal, the representative of the business development department of Cuatroochenta will travel to Shanghai with a view to establish contacts with potential customers and partners as well as to discover local app in the Asian market.
> Visit to Huawei and Pitch Challenge
The MWC Shanghai participation also includes some previous visits on Wednesday, June 28, similar to those to the head offices of Huawei, the third mobile phone producer worldwide, or to the ICEX office in the Chinese city. Besides talking to experts specialized in legal and marketing spheres in the Asian market, Cuatroochenta also will take part in The Startup Pitch Challenge that is one of the parts of the prestigious World Congress where its services, products and philosophy will be exposed.
We will travel to Shanghai as a part of the Spanish expedition composed of startups designers (mostly apps), online platforms developers, robotechnics and consulting companies from all over the country, selected by the Ministry, such as: Adele Robots, Tiendeo, Centre Tecnològic de Telecomunicacions de Catalunya, Accent Systems, Bibold, Crazy4Media, Cronos Telecom Europe, Enigmedia, Globalcomm Europe, i2factory, J21, Moove Team, Mybrana, Víntegris and Familyar. It’s a real privilege to travel with them!