Just use the camera of your phone to scan the ice cream wrapper and you will enjoy an experience with a celebrity. That is the singular feature of the app developed by Cuatroochenta. It is about the new ad campaign of Nestle Ice Creams in Spain, entitled ‘Fill the streets with life‘. Under the slogan ‘A 3D experience in every ice cream‘, the campaign designed by the international agency BBDO appeals to intensely enjoy outdoor entertainment. 3D technology has been developed by the company from Barcelona Glassworks and it includes web, social networks, smartphones and tablets.
The app developed by Cuatroochenta for iOS and Android operating systems it is available for free from the QR codes of the Nestle ice cream wrappers. Open the app and scan the QR code or the wrapper; an experience will be displayed on the screen of your smartphone: a brief 3D performance of any of the artist who participates in the campaign. Comedian Carlos Latre, magician and monologist Luis Piedrahita or singers Abraham Mateo, Edurne and Roko; all of them show their best arts and encourage the users to perform different actions on the street to accompany them. When the user is ‘inside’ an experience they can take a photo with the artist featured in 3D.
The app for Nestle Ice Creams also includes a calendar of events that take place outdoors in all Spain; from music festivals to parades. Users can make their own suggestions to be included. Moreover, in ‘Instacalles’ you can upload photos with the hashtag #llenalacalledevida with which you can ‘share moments’ and enter the prize draw as travels to the United States and folding bikes.