Cuatroochenta has developed the mobile application for the seventeenth edition of the Vinya Rock festival, which will start the next weekend in Villarrobledo (Albacete). The app’s goal is to become the leading guide for the audience.
And statistics of downloads in previous days confirm this: the Android version on Google Play has 2,200 users and the iPhone about 800. Over 3,000 downloads and the festival hasn’t started yet. After the festival, the download statistics were as follows: over 4,000 for Android and 2,000 for iPhone, which confirms the success of the application.
Information and interactivity are the main features of the app. Festival attendants have used the most one of the funniest features of the application: taking customized photos with different designs and the festival’s symbology, which can also be shared on the app. It also lets users share information on social networks or via e-mail.
